This is a part of the system where you can store a wide range of details related to the possible elements of a title's marketing campaign. The Marketing tab has 6 sub-tabs that break down the most likely elements of a campaign, from publicity to sales presentations, to retailer promotions, to advertising campaigns, to conferences where the title has been presented. None of the information here is mandatory; how you use it is up to your organisation.
Please note that the 'Report' tab, located at the end, is a static page that pulls in the information that you added from the other 5 sub tabs.
Don't forget to click the blue Update button located at the bottom of each sub tab in order to ensure that whatever information you have added is saved on the system.